Advertising Disclosure
At Mortar & Bean, we believe in complete transparency about how we operate our business and any financial relationships that may influence the content we share. This Advertising Disclosure explains our policies regarding affiliate partnerships, sponsored content, and advertising practices.
Last Updated: November 22, 2025
Our Commitment to Transparency
Transparency is fundamental to building trust with our clients and visitors. We want you to understand any financial relationships we may have with companies, products, or services we mention. This disclosure is provided in accordance with Federal Trade Commission (FTC) guidelines regarding endorsements and testimonials.
Affiliate Relationships
Affiliate Program Participation
Mortar & Bean participates in various affiliate marketing programs. This means we may receive commissions when you click certain links on our website and make purchases through those links. These affiliate relationships help support our business and allow us to continue providing valuable content and services.
Affiliate programs we may participate in include equipment manufacturers, coffee suppliers, educational platforms, and related service providers in the specialty coffee industry. When we include affiliate links, we do so only for products or services we genuinely believe may benefit our audience.
Commission-Based Recommendations
When we recommend equipment, suppliers, or services that are part of an affiliate program, we may earn a commission if you choose to make a purchase. Important points about our commission-based recommendations:
- • We only recommend products and services we have personally evaluated or have substantial knowledge about
- • Our recommendations are based on quality, reliability, and suitability for the intended purpose, not commission rates
- • Using our affiliate links does not increase the price you pay—you pay the same amount as purchasing directly
- • We clearly disclose when links are affiliate links or when recommendations may result in compensation
Product Recommendation Policies
Our product and service recommendations are guided by professional expertise and genuine belief in value, regardless of affiliate status:
- • We recommend both affiliate and non-affiliate products based solely on merit and suitability
- • We do not allow affiliate relationships to compromise the integrity of our recommendations
- • We provide honest assessments including potential drawbacks or limitations of products
- • We suggest alternatives when appropriate, even if they don't provide affiliate commissions
Financial Relationship Transparency
We maintain transparency about all material connections with companies we mention. If we have any business relationship—whether affiliate partnership, consulting arrangement, sponsorship, or other financial connection—with a company whose products or services we discuss, we'll disclose that relationship. This ensures you can make informed decisions with full knowledge of any potential influence on our content.
Sponsored Content
Sponsored Post Identification
Occasionally, we may create content sponsored by brands, manufacturers, or service providers. All sponsored content is clearly identified as such through:
- • Clear labeling at the beginning of the content indicating it is sponsored, promoted, or advertising material
- • Explicit disclosure of the sponsoring party's identity
- • Transparent explanation of any compensation received for creating the content
- • Visual indicators or placement distinctions that differentiate sponsored from organic content
Brand Partnership Disclosures
When we enter into brand partnerships or collaborative arrangements:
- • We maintain editorial independence and refuse partnerships that require compromising our honest assessment
- • We clearly disclose the nature and extent of any partnership relationship
- • We distinguish between paid promotion and genuine endorsement based on our professional experience
- • We reserve the right to decline partnerships that don't align with our values or our audience's interests
Content Authenticity Guarantees
Whether content is sponsored or organic, we maintain consistent standards for accuracy, usefulness, and authenticity. Sponsored content undergoes the same quality review as all our material. We don't publish sponsored content that we wouldn't create independently if we believed it would benefit our audience. Our reputation depends on trustworthy information, and we won't compromise that for financial gain.
Third-Party Advertising
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These networks include:
- • Google AdSense or similar display advertising platforms
- • Contextual advertising services that match ads to our content
- • Industry-specific advertising networks relevant to coffee and hospitality sectors
These advertising networks may collect information about your browsing behavior to deliver relevant advertisements. This collection is governed by the privacy policies of the advertising networks, not Mortar & Bean, though we encourage partners who respect user privacy.
Behavioral Targeting Disclosure
Third-party advertisers may use cookies and similar technologies to collect information about your browsing activity for behavioral targeting purposes. This means:
- • Advertisements may be tailored based on your interests and browsing history across multiple websites
- • Ad networks may track which ads you view and interact with to improve targeting
- • You can manage ad personalization through browser settings and opt-out tools provided by ad networks
- • Our Cookie Policy provides more detailed information about managing these technologies
Cookie Usage for Advertising
Cookies and similar tracking technologies are used by advertising partners to deliver and measure the effectiveness of advertisements. For comprehensive information about how cookies are used for advertising purposes and how to control them, please refer to our Cookie Policy.
Ad Personalization Practices
When you visit our website, advertising partners may use information about your visit to provide advertisements about goods and services that may interest you. While we don't control the specific ads displayed, we strive to work with reputable advertising networks and exclude categories we deem inappropriate for our audience.
User Rights and Controls
Ad Preference Management
You have several options for managing how advertising affects your browsing experience:
- • Adjust cookie preferences through our cookie management tool or browser settings
- • Use opt-out tools provided by advertising networks like Google Ads Settings or Network Advertising Initiative
- • Enable "Do Not Track" settings in your browser, though not all advertisers honor these requests
- • Install browser extensions that block tracking and advertising
Opt-Out Procedures
To opt out of personalized advertising:
- • Visit the Digital Advertising Alliance's opt-out page to manage preferences across multiple advertisers
- • Configure your browser to reject third-party cookies specifically used for advertising
- • Use privacy-focused browsers or search engines that limit tracking by default
Note that opting out of personalized advertising doesn't mean you'll see fewer ads—it means the ads you see won't be targeted based on your browsing behavior.
Rights Under Privacy Regulations
Depending on your location, you may have additional rights regarding data collection for advertising purposes under regulations like GDPR, CCPA, or other privacy laws. These rights may include accessing information about what data has been collected, requesting deletion of that data, or opting out of the sale of personal information. For more details, see our Privacy Policy.
FTC Compliance Statement
This disclosure is provided in accordance with the Federal Trade Commission's 16 CFR Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising." We comply with FTC guidelines by:
- • Clearly and conspicuously disclosing material connections with companies we mention or recommend
- • Ensuring all claims about products or services we endorse are truthful and substantiated
- • Maintaining honest opinions based on actual experience or informed knowledge
- • Prominently placing disclosures so they're easy to notice and understand
Questions About Our Advertising Practices?
If you have questions about our advertising relationships, affiliate partnerships, or disclosure practices, we're happy to provide additional information. Transparency is important to us, and we want you to feel confident about the integrity of our recommendations and content.
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